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The advertising industry stands on its head since the arrival of web 2.0. With nearly two billion people online, the role of traditional media is under pressure and the consumer is increasingly dissatisfied with information overload and invasive commercial messaging. Unwilling to trust traditional brand marketing, the consumer is seeking advice online, discovering from other buyers which brands are worth committing to. In this revolutionary atmosphere, how can marketers and advertisers communicate their brand message effectively? Think Small, Grow Big is a survival guide for the marketing professional looking for answers and a clear road map for navigating social media. By reading Think Small, Grow Big, both seasoned and novice marketers and entrepreneurs will learn: / how to focus on customer service by using dialogue marketing and social networking to develop businesses. / how to appreciate current customers and their needs instead of trying to grab new customers without following through on marketing promises. / that when current customers are happy, they will become ambassadors, bringing in others and growing the brand. / that success is about relationship building beyond a sale, about using trust dialogue and friendly recommendations to build brand awareness, about keeping customers satisfied, and then growing BIG. "Ab Kuijer has managed to create what many are looking for: a simple and relevant "how to" book for social media."-Maarten Albarda, VP Global Connections, Anheuser-Busch InBev "Mandatory reading for all start-ups (and their investors) who want to grow BIG!"-Candace Johnson, co-initiator of SES ASTRA and SES Global, the world's pre-eminent satellite system AB KUIJER is a (social) media activist. He has broad experience in the communications field as a journalist, radio host, film and television producer, writer, and blogger. He is the founder and creative director of international communication agency JuniorSenior, based in Amsterdam. Kuijer was elected Europe's Best Youth Marketing Expert in 2010 by the Youth Research Partners. He frequently gives lectures and workshops on the innovation and application of social media. You can visit him online at www.abkuijer.com. Follow Ab on Twitter: @abkuijer.com
As the title suggests, this book is a financial guide for small business. It is an easy to read, straight to the point book based on forty years of accounting and finance experience by the author. It covers key areas of financial success for a small business such as: creating a purchasing manual, controlling and promoting labor efficiency, weekly profit and loss reporting, controlling utility costs, setting operating targets and influencing revenue growth. While this book targets small businesses already in existence, there is a bonus section on creating a business plan. In addition to the book, the reader gains access to fully developed and easy to alter templates created in either Microsoft Word or Excel for creating a Purchasing Manual along with commonly used forms to compliment the purchasing function. Two of these forms help with the complicated decision process concerning whether to invest in Property, Plant and Equipment or Major Repairs. There are other templates that may help in implementing a Weekly P&L Report. Also, available is a fully developed Business Plan that should help in the creation of this start-up document along with functional financial statements and functional supporting schedules. The book gives the reader a wealth of information and provokes some thought processes critical to financial success. It could be a financially rewarding tool for little investment.
Hyperbolic geometry is an essential part of theoretical astrophysics and cosmology. Besides specialists of these domains, many specialists of new domains start to show a growing interest both to hyperbolic geometry and to cellular automata. This is especially the case in biology and computer science. This book gives the reader a deep and efficient introduction to an algorithmic approach to hyperbolic geometry. It focuses the attention on the possibilities to obtain in this frame the power of computing everything a computer can compute, that is to say: universality. The minimal ways to get universality are investigated in a large family of tilings of the hyperbolic plane. In several cases the best results are obtained.In all cases, the results are close to the theoretical best values. This gives rise to fantastic illustrations: the results are jewels in all meanings of the word. ------------------------ Maurice MARGENSTERN is professor emeritus at the University of Lorraine, he is a member of LITA, the research unit of computer science in the campus of Metz of this university. Professor Margenstern is amongst top world experts in theory of computation, mathematical machines and geometry. He is a pioneer in cellular automata in hyperbolic spaces.
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#1 NEW YORK TIMES BESTSELLER NAMED ONE OF THE BEST BOOKS OF THE YEAR BY LOS ANGELES TIMES, THE GUARDIAN, AND SUSPENSE MAGAZINE Stephen King calls Jack Reacher the coolest continuing series character and now he s back in this masterly new thriller from Lee Child. Why is this town called Mother s Rest? That s all Reacher wants to know. But no one will tell him. It s a tiny place hidden in a thousand square miles of wheat fields, with a railroad stop, and sullen and watchful people, and a worried woman named Michelle Chang, who mistakes him for someone else: her missing partner in a private investigation she thinks must have started small and then turned lethal. Reacher has no particular place to go, and all the time in the world to get there, and there s something about Chang . . . so he teams up with her and starts to ask around. He thinks: How bad can this thing be? But before long he s plunged into a desperate race through LA, Chicago, Phoenix, and San Francisco, and through the hidden parts of the internet, up against thugs and assassins every step of the way right back to where he started, in Mother s Rest, where he must confront the worst nightmare he could imagine. Walking away would have been easier. But as always, Reacher s rule is: If you want me to stop, you re going to have to make me. Praise for Make Me Child s Reacher series has hit Book No. 20 with a resounding peal of wisecracking glee. Everything about it, starting with Reacher s nose for bad news, is as strong as ever. . . . The big guy s definitely on the upswing. The guy who writes about him is too. Janet Maslin, The New York Times Another winner. . . There s a reason why Child is considered the best of the best in the thriller genre: He can take all these strange elements and cliches and make them compelling and original. Associated Press A superb thriller. New York Daily News Child s complete command of the story makes this thriller work brilliantly. Publishers Weekly (starred review) I ve read all twenty of Lee Child s novels. Maybe there s something wrong with me. But I can t wait for the twenty-first. Malcolm Gladwell, The New Yorker [The Reacher series] is the current gold standard in the genre. . . . In Make Me Lee Child delivers another Jack Reacher specialty; the total knockout. Dayton Daily News Child serves up wingding plots, pithy dialogue, extraordinary background on intriguing topics, and cunningly constructed suspense. But what keeps us coming back by the millions is the chance to walk around in the skin of that big guy in the middle of everything. The Oregonian A dark thriller . . . Lee Child s Make Me, the twentieth in his wildly popular Jack Reacher series, delivers exactly what readers have come to expect from the perennial bestselling author: interesting characters, tight plots and page-turning action. . . . Readers won t be disappointed. Minneapolis Star Tribune Jack Reacher is back. . . . Readers new to this series will find this book a good starting point, and fans will be pleased to see Jack again. LibraryReads (Top Ten Pick) The reigning champ ups the ante. Booklist (starred review)"
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