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Small Business Marketing In A Week

RRP $19.99

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Marketing your small business just got easier

It's been said that the most important area for any business to focus on is its marketing. Of course, there are areas like finance, customer service, and the product or service itself which are key, but without good marketing approaches, there's no revenue for your account systems to do their job,

there's no customer to serve and the product or service becomes redundant.

Most business owners are experts in what they do and so they should be. What they also have to be good at is marketing what they do. And if you feel there's more you could be doing on the marketing front, then this book will give you those ideas. As a small business owner you get involved in all aspects of your business and marketing is such a large field, you can't be expected to learn everything you need in one day. So to break down this behemoth of a topic, we'll approach it a bite at a time.

You have in your hands a tool that will guide you through what's needed day by day over the period of a week. That way you're not trying to eat the elephant all at once. The unpredictable nature of marketing your business will start to disappear, as you move through the necessary steps needed

to make your marketing efforts more effective than ever before. Some of the ideas you may already be implementing, while others may well be new to you. Either way, putting them together into a proven system will enable you and your business to thrive, regardless of the economic climate you find yourself in.

You're about to learn, in a week, how you can have a marketing system that enables you to attract, win and keep more customers and, as a result, build your sales and your profitability.

- Sunday: Preparing the ground

- Monday: Attracting the right type of customers

- Tuesday: Keeping your customers longer

- Wednesday: Increasing customer loyalty and purchasing frequency

- Thursday: Increasing the value of your sales

- Friday: Getting new clients and better clients, faster

- Saturday: Measuring and managing your marketing activities

About the Author

John Sealey has run his own small business for over 13 years, providing marketing services to a wide variety of SMEs. He is an acknowledged expert in local internet and mobile marketing.


The Small Handbook Of Fallacies

RRP $18.99

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This handbook is mostly designed to be a simple guideline for those of the younger generation who wish to start learning more about logic. It could also be used as a small workshop for schools and teachers in order to get the next generation closer to a rational understanding of the world. The second edition changes: Two new fallacies have been added, mistakes of the previous edition have been corrected, some of the examples have been replaced with better ones.


Start With A Small Guitar

RRP $13.20

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Poetry. "Lynne Thompson's START WITH A SMALL GUITAR is a dazzling collection of love poems, wickedly wise and stitched with the darkest nuances of desire. These poems are rich in childhood play and the adult pleasures of consolation, yet even at their most reflective and speculative these poems are fleshed by the carnal. This new collection is either a handbook to bliss or the abyss, and she insists that the reader-each one of us-decide."-David St. John


Start Your Novel

RRP $17.59

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START YOUR NOVEL You want to write a novel, but you don't know where to start. You have a great idea and--well, that's all. This book explains the writing process of starting a novel in six winning steps. Starting the Journey Why Editors Focus on Page 1 STEP ONE: Clarify Your Idea STEP TWO: Review Your Skills STEP Three: Plan the Opening Chapter STEP FOUR: Plan the Opening Line STEP FIVE: Now, Write! STEP SIX: Revise

In 1999, writing teacher and author, Darcy Pattison, established the Novel Revision retreat, which she has taught nationally and internationally. After her retreat, writers regularly break through to publication. However, the retreat requires a complete draft of a novel. What is you're just starting out?

This book, START YOUR NOVEL, takes you from the beginning stages and helps you plan the story and get started. Simple examples from fairy tales illuminate the process of narrowing down your ideas into something manageable. Pattison reviews basic writing skills, and helps you get a strong beginning to your story.

NaNoWriMo? You need this book in October to help you plan what to write in November!

In this book, you'll discover: 29 Plot Templates 2 Essential Writing Skills 100 Examples of Opening Lines 7 Weak Openings to Avoid 4 Strong Openings to Use 3 Assignments to Get Unstuck 7 Problems to Resolve

The Math adds up to one thing: a publishable manuscript. Finally, a book that brings your dream novel a step closer! Get started today!

FROM THE AUTHOR In 1999, I started working with fiction authors on revising their novels. In order to come to a Novel Revision Retreat, they needed a complete draft of a novel and we spent an intensive weekend revising. The results? Many published novels, including HATTIE BIG SKY by Kirby Larson, winner of the Newbery Honor award.

Now, I am turning to beginning writers and bringing order to the writing process. If you start well, you have a better chance of writing a publishable manuscript--and needing fewer revisions. START YOUR NOVEL is a natural extension of my teaching of fiction and will get you past the terror of the blank page. My passion is to help readers realize their dream. I believe in YOUR story, and this book can help make it a reality.


Operations Handbook For The Small Academic Library

RRP $305.99

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Gerard McCabe's Operations Handbook for the Small Academic Library fills a real need. It should be of substantial benefit to many librarians working in such settings. The editor has done a good job of identifying the issues, finding a range of skilled practitioners to write intelligently and succinctly about those issues, and arranging and presenting the material in a straightforward fashion...The information and advice is consistently sound and reliable, which makes this a text that can be recommended as a solid manual for those responsible for the management of small academic libraries. Wilson Library Bulletin Designed as a companion volume to The Smaller Academic Library: A Management Handbook (Greenwood Press, 1988), this book outlines specific suggestions for the efficient day-to-day operation of the small institution that has limited resources yet often must serve a broad cross section of academic and community interests. Written by experienced library management specialists, it is intended for library staffs at all levels as well as other readers who have an interest in libraries and their operation. Administrative functions, including cost data presentation and the use of bibliographic networks, are examined in the first several chapters. The authors next look at personnel issues and present guidelines on the design of jobs, recruitment and selection of librarians, staff training, and the employment of student workers. Circulation, the interlibrary loan, and off-campus library services are discussed in detail, and practical advice is given on the selection and utilization of technical services. A section on technology shows how to integrate new services and technoloy in the smaller institution and provides information on microcomputers, software, CD-ROM, and electronic book ordering. Other topics considered are the material selection process, periodical acquisition and budget control, the selection of monographs, and issues in library facility planning, such as interior design, furniture selection, and the utilization of space. The volume concludes with a bibliographic essay. Clear and readable, this book offers a systematic approach to revitalizing the diverse services, functions, and daily routines that make up the operation of the small academic library.



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