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Business Intelligence In Plain Language
RRP $18.99
One day a man walked into Asgard Inc. and changed the company forever. Unlike anyone who came before, he remembered and understood data as naturally as a fish swims in water. The CEO was shocked at how well the man knew the company. He started posing questions to this man. Who are my best customers? Why is this product struggling? Where is my greatest growth happening? The man answered these and more. Using his understanding of data, he identified key new markets, he discovered the best places to invest capital, and he even predicted the future. Overnight Asgard Inc. changed. Where before the CEO relied on limited information and gut feelings, now true knowledge guided his actions. The CEO took the man's hand in gratitude and asked, "Who are you?" and he replied, "I am Business Intelligence." Business Intelligence(BI) is shrouded in mystery for a lot of us but it doesn't need to stay that way. Business Intelligence in Plain Language is a systematic exploration of this complicated tool. I'll teach you about what it does, how it works, and most importantly how you can benefit from it. In this book you will learn about: Business Intelligence Data Mining Data Warehousing Data Discovery Big Data Outlier Detection Pattern Recognition Predictive Modeling Data Transformation and much more This book is your practical guide to understanding and implementing Business Intelligence.
RRP $13.99
How to Run an Online Business 26 best tips & tricks to help you run and market a successful online business A book you must have! It was never a better time to start an online business. But there is a difference between doing it and doing it well. In this guidebook you will learn to: -present your product -advertise online -build a brand -connect with your customers And much, much more.
The Business Model Canvas Playbook
RRP $16.99
A MUST HAVE FOR VISIONARIES, ENTREPRENEURS, EXECUTIVES AND CONSULTANTS WITH A GAME CHANGING ATTITUDE
This is not a fiction or non-fiction book. It is also not a workbook.
So what is it then?
This book consists of several worksheets. To be precise: 50 blank business model canvases. Since worksheet did not sound appealing enough, we chose "playbook".
A playbook contains a sports team's strategies and plays. Very similar to a business model of startups / companies.
WHAT IS A CANVAS?
Alexander Osterwalder's business model canvas presents a visual overview of the nine components of any business on one page. This page has nine boxes that depict the details of a company's product, customers, channels, demand creation, revenue models, partners, resources, activities and cost structure.
HOW SHOULD I USE THIS PLAYBOOK?
What exactly you do with it is up to you. I personally recommend you fill the canvases with your ideas, guesses, visions and strategies, than you experiment and test things in real life and change your business model along the way.
To do it the right way I highly recommend reading:
1. Business Model Generation by Alexander Osterwalder & Yves Pigneur. The inventors of the business model canvas. A must! Enough said.
2. The Lean Startup by Eric Ries. Successfully launch your startup and prevent failure.
3. The Startup Owner's Manual by Steven Blank & Bob Dorf:
As stated by Blank & Dorf, 2012 in The Startup Owner's Manual
"As a startup moves through the Customer Development process, it will use the business model canvas as a scorecard, by posting the hypotheses about each component of the model and then revising the hypotheses as the founders gather facts.
Think of your first version of the business model canvas as the starting point showing the hypotheses that must be confirmed in face-to face or online interaction with customers. ()
Using the business model canvas as a guide makes it easier to figure out where and how to pivot, since the team can visually diagram its alternatives and see what it needs to change.
Each time the founders iterate or pivot in response to customer feedback, they draw a new canvas showing changes. Over time, these multiple canvases form a "flip book" that shows the evolution of the business model." (Steven Blank & Bob Dorf, 2012)
Tags: business model template, business model canvas, business model canvas book, the lean startup, canvas book, startup owner's manual,business model canvas poster, business model canvas whiteboard
RRP $15.99
Have you always wanted to start a business but didn't know where to begin? Do you feel intimidated by the technological aspect of starting a business? Are you an aspiring entrepreneur with limited resources?
In Shut Up and Startup, author Damion Hollomon simplifies the process by removing today's ever-confusingbusiness jargon and demonstrates how embracing the basics can be just as effective in achieving your dream of becoming an entrepreneur.
Raised in the Bay Area of Northern California, the SmartPhoneRecords co-founder explains how he turned a simple idea into a global mobile app business, while having very little experience and very few options.
Through practical approaches, unconventional business methods and stories of lessons learned, he proves how starting a business is not just exclusive to the business-savvy experts. In this book you'll learn:
- How to start a business using what you have
- Cheaper ways to finance your business
- Why creating a "digital footprint" for your startup is vital to its success
- How to mentally undertake the various aspects of entrepreneurship
- Ways to build and grow your customer base
Talking about an idea is still just an "idea." If you're ready to take yours to the next level but aren't sure where to start, this is the book for you.
Business Law And The Regulation Of Business
RRP $1.00
Students save money by purchasing this bundle which includes Mann/Robert's Business Law and the Regulation of Business, 12th edition and 6 months printed access card to MindTap. MindTap is the digital learning solution that helps instructors engage and transform today's students into critical thinkers. Through paths of dynamic assignments and applications that you can personalize, real-time course analytics and an accessible reader, MindTap helps you turn cookie cutter into cutting edge, apathy into engagement, and memorizers into higher-level thinkers.
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