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The advertising industry stands on its head since the arrival of web 2.0. With nearly two billion people online, the role of traditional media is under pressure and the consumer is increasingly dissatisfied with information overload and invasive commercial messaging. Unwilling to trust traditional brand marketing, the consumer is seeking advice online, discovering from other buyers which brands are worth committing to. In this revolutionary atmosphere, how can marketers and advertisers communicate their brand message effectively? Think Small, Grow Big is a survival guide for the marketing professional looking for answers and a clear road map for navigating social media. By reading Think Small, Grow Big, both seasoned and novice marketers and entrepreneurs will learn: / how to focus on customer service by using dialogue marketing and social networking to develop businesses. / how to appreciate current customers and their needs instead of trying to grab new customers without following through on marketing promises. / that when current customers are happy, they will become ambassadors, bringing in others and growing the brand. / that success is about relationship building beyond a sale, about using trust dialogue and friendly recommendations to build brand awareness, about keeping customers satisfied, and then growing BIG. "Ab Kuijer has managed to create what many are looking for: a simple and relevant "how to" book for social media."-Maarten Albarda, VP Global Connections, Anheuser-Busch InBev "Mandatory reading for all start-ups (and their investors) who want to grow BIG!"-Candace Johnson, co-initiator of SES ASTRA and SES Global, the world's pre-eminent satellite system AB KUIJER is a (social) media activist. He has broad experience in the communications field as a journalist, radio host, film and television producer, writer, and blogger. He is the founder and creative director of international communication agency JuniorSenior, based in Amsterdam. Kuijer was elected Europe's Best Youth Marketing Expert in 2010 by the Youth Research Partners. He frequently gives lectures and workshops on the innovation and application of social media. You can visit him online at www.abkuijer.com. Follow Ab on Twitter: @abkuijer.com
This book focuses on the small car segment of India's automotive industry to explain the emergence of lead markets. The authors contend that the current understanding of lead markets does not sufficiently explain the business practices that are born out of the intensified globalization of innovation. Lead markets are considered crucial for the global diffusion of new products and this book investigates whether sustainable lead markets can also emerge in developing economies, and if so, under which conditions. The authors question the conventional wisdom and propose updates and extensions to the lead market theory to better reflect the changing ground realities on ground.
Hyperbolic geometry is an essential part of theoretical astrophysics and cosmology. Besides specialists of these domains, many specialists of new domains start to show a growing interest
This book gives the reader a deep and efficient introduction to an algorithmic approach to hyperbolic geometry. It focuses the attention on the possibilities to obtain in this frame the power of computing everything a computer can compute, that is to say: universality.
The minimal ways to get universality are investigated in a large family of tilings of the hyperbolic plane. In several cases the best results are obtained.In all cases, the results are close to the theoretical best values. This gives rise to fantastic illustrations: the results are jewels in all meanings of the word.
Maurice MARGENSTERN is professor emeritus at the University of Lorraine, he is a member of LITA, the research unit of computer science in the campus of Metz of this university. Professor Margenstern is amongst top world experts in theory of computation, mathematical machines and geometry. He is a pioneer
Achieve true independence, not dependent on a job or working at something you don't enjoy.
This volume fills a gap in the literature by analyzing basic issues in development economics as they affect a particular type of Third World nation - small island economies. Using practical examples from the Caribbean Basin and the South Pacific, the authors examine in depth structural and employment issues, demographic and socioeconomic issues, and environmental and natural resource issues. Their aim throughout is to identify and assess the particular and unique development problems faced by small island economies so that effective policies can be derived that will more accurately reflect socioeconomic realities in these areas. Following an introductory overview, the authors discuss the role of staple exports in the economic well being of small island economies as well as issues relating to manufacturing and service sector activities and the structural and employment impacts of tourism. In Part Two, they turn to an exploration of demographic and socioeconomic issues including the effects of urbanization on the development process, the implications of migration from and between small island nations, the brain drain problem, and the relationship between criminal activity and development. Part Three shifts the focus from people-oriented issues to concerns related to agriculture and resource utilization. Separate chapters address agriculture in the developmental mix, the use of fisheries, forest resources, minerals, and conservation issues. The final section looks at the international considerations raised by the study and outlines the policy implications of the authors' findings. Students of development economics, international trade, and finance will find this an invaluable contribution to the greater understanding of the specific development problems faced by small island economies.
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