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A Financial Guide For Small Business

RRP $15.99

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As the title suggests, this book is a financial guide for small business. It is an easy to read, straight to the point book based on forty years of accounting and finance experience by the author. It covers key areas of financial success for a small business such as: creating a purchasing manual, controlling and promoting labor efficiency, weekly profit and loss reporting, controlling utility costs, setting operating targets and influencing revenue growth. While this book targets small businesses already in existence, there is a bonus section on creating a business plan. In addition to the book, the reader gains access to fully developed and easy to alter templates created in either Microsoft Word or Excel for creating a Purchasing Manual along with commonly used forms to compliment the purchasing function. Two of these forms help with the complicated decision process concerning whether to invest in Property, Plant and Equipment or Major Repairs. There are other templates that may help in implementing a Weekly P&L Report. Also, available is a fully developed Business Plan that should help in the creation of this start-up document along with functional financial statements and functional supporting schedules. The book gives the reader a wealth of information and provokes some thought processes critical to financial success. It could be a financially rewarding tool for little investment.


Ecophysiology Of Small Desert Mammals

RRP $55.00

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Since small mammals have a large surface to mass ratio, one would expect them to quickly dehydrate and perish at high environmental temperatures. Nonetheless, a large number of small mammal species inhabit deserts. This fascinating phenomenon is investigated by Prof. A. Allan Degen in his book.
The majority of small desert mammals are rodents, but shrews of several grams and small foxes of 1 kg are also present. Their survival is due mainly to behavioural adaptations and habitat selection, however, physiological adaptations also contribute to the success. Interestingly, many small mammals that live in different deserts of the world show similarities in their adaptive traits although they have different taxonomic affinities.


Think Small, Grow Big

RRP $29.99

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The advertising industry stands on its head since the arrival of web 2.0. With nearly two billion people online, the role of traditional media is under pressure and the consumer is increasingly dissatisfied with information overload and invasive commercial messaging. Unwilling to trust traditional brand marketing, the consumer is seeking advice online, discovering from other buyers which brands are worth committing to. In this revolutionary atmosphere, how can marketers and advertisers communicate their brand message effectively? Think Small, Grow Big is a survival guide for the marketing professional looking for answers and a clear road map for navigating social media. By reading Think Small, Grow Big, both seasoned and novice marketers and entrepreneurs will learn: / how to focus on customer service by using dialogue marketing and social networking to develop businesses. / how to appreciate current customers and their needs instead of trying to grab new customers without following through on marketing promises. / that when current customers are happy, they will become ambassadors, bringing in others and growing the brand. / that success is about relationship building beyond a sale, about using trust dialogue and friendly recommendations to build brand awareness, about keeping customers satisfied, and then growing BIG. "Ab Kuijer has managed to create what many are looking for: a simple and relevant "how to" book for social media."-Maarten Albarda, VP Global Connections, Anheuser-Busch InBev "Mandatory reading for all start-ups (and their investors) who want to grow BIG!"-Candace Johnson, co-initiator of SES ASTRA and SES Global, the world's pre-eminent satellite system AB KUIJER is a (social) media activist. He has broad experience in the communications field as a journalist, radio host, film and television producer, writer, and blogger. He is the founder and creative director of international communication agency JuniorSenior, based in Amsterdam. Kuijer was elected Europe's Best Youth Marketing Expert in 2010 by the Youth Research Partners. He frequently gives lectures and workshops on the innovation and application of social media. You can visit him online at www.abkuijer.com. Follow Ab on Twitter: @abkuijer.com


Investigating Education In Germany

RRP $370.99

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This book brings together the work of established researcher Professor David Phillips, in one authoritative volume. Including key chapters on education in Germany from the last three decades, topics range from historical studies of universities and schools, to detailed research on the role of the British in reconstructing education in Germany after 1945, and education in post-unification Germany.

Together, the body of work draws from a multitude of primary sources and constitutes a comprehensive analysis of educational provision in Germany over a long historical period. In addition to 16 chapters spanning Phillips' research from 1981 to 2012, the book includes a new introduction, bringing his ideas together and demonstrating their continuing relevance to the field.

Investigating Education in Germany will be invaluable reading for academics, researchers and postgraduate students in the fields of international and comparative education, German studies, history of education and sociology.


The Internationalization Of Small Firms

RRP $287.99

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Drawing on empirical case-study research carried out in the Bangalore software industry, this book explores the role of network relationships in the internationalization of small knowledge-intensive firms.

Using a conceptual framework, it looks at a range of key themes and their relationship to the internationalization of small firms. These include:

  • networks
  • knowledge
  • technology.

Highlighting the propensity of small knowledge-intensive firms to develop and leverage network relationships and thereby, the resourcefulness with which entrepreneurial firms can (and do) internationalize, this book is essential reading for academics and students with an interest in the intersection between international business and entrepreneurship.



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