Finding the right business niche area within your industry to get into is one of the most important parts of creating a strong business strategy and a strong business plan. In this book you will learn how to get many niche ideas, correctly niche-down within an industry, and even look inside yourself for how you can choose the best niche for your unique situation and strengths. You will then learn how to get feedback from friends, industry peers, industry professionals and potential customers, and learn how to plan your business so that you can start it as effectively as possible. Get the book now and let's get you started on your journey of finding the best type of business niche for you, and starting a business that you are best suited to start.
Only if they do the right thing at the right time will owners of small businesses succeed. Simple enough, but what are the factors in their psychological makeup that enable them to do it? Frese and his contributors have studied small businesses in four African countries from a psychological perspective-the first time this has been done-and report that it's the psychological aspects of their strategies, not just the strategies themselves, that contribute significantly to their success. They also prove that many of the stereotypes that seem to characterize the owners of microbusinesses are clearly incorrect. Executives, analysts, bankers, international entrepreneurs, and their academic colleagues will discover that many of the conclusions they have drawn from previous studies can not be generalized. Only by separating those that can be generalized from those that can not, can we get a true understanding of the small business entrepreneurial dynamic. Frese and his colleagues focus on South Africa, Zimbabwe, Uganda, and Zambia to produce a clear overview of the research on microbusiness and entrepreneurship in developing countries. They find that psychological strategies are closely related to entrepreneurial success, but because conditions in these countries differ widely, the particulars of certain strategies and their effectiveness may also differ. They show that a number of ideas prevalent among professionals and entrepreneurship researchers in developing countries need to be challenged. Among them, that microenterprise owners who started their companies because they were unemployed do worse than those who started for other, more positive reasons. Also, that human capital (education) represents the most important set of variables to be considered for success (it isn't), or that employing family members decreases success (it doesn't). Well written and impeccably researched, the book is an essential contribution to corporate and academic libraries, as well as to the knowledge of individuals in business, psychology, entrepreneurial and regional studies, and related fields.
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The Secret Love-Child Isabel boldly asked Rafe to accompany her on what was to have been her honeymoon. Love wasn't part of the deal, but handsome, arrogant Rafe St. Vincent could help her to forget that she'd been jilted. And he did...Facing Up To Fatherhood When a beautiful brunette wheeled a baby carriage into Dominic Hunter's office, he knew he could not have forgotten making love to her! But Tina was convinced that Dominic was Bonnie's father. Not a Marrying Man Billionaire Warwick Kincaid likes to take risks - except for marriage and children. Twelve months is his limit with relationships. When Warwick asks beautiful receptionist Amber to move into his luxury penthouse, she hopes it might last...
In clear, easy-to-grasp language, the author covers many of the topics that you will need to know in order to launch and run a successful business venture.
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