Franchise Your Business Opportunity Successfully
Do you wish to franchise your existing business opportunity? There are practical steps that need to be taken to start the process of evaluating your business to see if it would be possible to franchise. Once you have decided on the franchising route then a clear plan of action is required. Analyse the unique selling point of your opportunity. What makes your business different and better than the competitors? Why would people buy into your concept and what are the key features of your business? If you can readily identify your USPs then you can move to the next step. The second step is to make that you have full protection over your name, logos, designs and systems. An expert in trade mark protection can help here.
This is essential for any potential franchisees who will not want to risk their hard earned money backing a business which has not yet got full trade mark protection. The third step is to learn all about the franchise industry and how it operates in your country and in your business category. This part is easy as there are so many websites that can provide you with valuable information about franchising. Make contact with all the businesses that are franchising a similar concept as yours. Request their brochures, marketing material and meet their representatives.
This will give you a deep insight in their processes, methods of communication and approach to the market place. Analyse their key strengths and weaknesses and evaluate how your franchise will sit in the marketplace. If after taking the above steps you still believe that your business opportunity is viable for taking the franchise route to the market place then it is now time to get professional advice from a number of franchising experts. You will need to create a franchise agreement, operator's manuals, brochures, online presentations and marketing programmes. A company that has a long history of advising new entrants to the franchise market will be invaluable at this stage and will make your entrance to the franchise market a lot quicker and slicker. Make contacts with the top lenders that specialise in funding and secure terms and conditions for your potential franchisees. Negotiate the best rates and ensure that penalty clauses are kept to an absolute minimum. Now that you are ready to start franchising your business opportunity it is essential that you take great care in choosing your franchisees. The worst mistake a franchise business can make is allowing anybody with money to buy their franchise. You should treat each application as an interview process and only choose the people who can manage your franchise and treat your business with respect.
You want all your franchisees to be successful so that you can achieve the best market price for your franchise and expand rapidly. Many new businesses entering the franchise market for the first time under estimate the amount of work and effort that is involved prior to selling their first franchise. If successful it can prove to be a very lucrative way of expanding your business in a relative short time and with a relatively short outlay.
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